“Ars longa, vita brevis”

The Frivolous Trends and Commodities of Late Capitalism: or, Aesthetic Justifications for a Communist Mode of Production

Ethical objections to economic exploitation and artificial (e.g., class) authority,[1] in conjunction with an adherence to the materialist conception of history, are the principal sources of my communist political philosophy. A secondary source of disaffection with capitalism, however, is aesthetic in nature. At times, these relatively superficial concerns I harbor can feel just as salient as my moral considerations, so I’ve decided to share a few of them with you.

As the title suggests, this post will list (in no particular order) a few of the most repellent trends and commodities capitalism has generated in my lifetime. Perhaps they will solidify your opposition to this detestable mode of production—or contribute to your establishing such an opposition, depending on where you currently stand.

Hurl1.) “TWERKING”

Nothing bears the indelible stamp of our lowly origin quite like this spectacle. Women lacking any sense of self-respect, essentially emulating primitive mating calls—their dirty nalgas colliding into one another at high velocity, all for the male gaze. If not for the music industry glorifying this primal behavior for purposes of profit, I think it’s safe to assume the act would have perished long ago in whatever urban cesspool spawned it in the first place. It will nevertheless be interesting to observe how much longer this novel form of objectification will endure in popular culture.


The institutional form most favored by self-righteous idealists (and apolitical drifters) incapable of understanding the structural sources of the injustices they wish to ameliorate. These were the kids whose parents insisted their elementary schools admitted them into their little “gifted” programs—erroneously assuming they possessed an above average fluid intelligence—whose later gestures in these enterprises will do precisely nothing to significantly improve the world .

The Peace Corps is where this sort used to agglomerate, but evidently they’ve moved on to bigger and worse endeavors.

Adult men and women camping outside an Apple Store in order to be the first to purchase the latest iPhone.

Adult men and women camping outside an Apple Store in order to be among the first to obtain a phone.


Don’t misunderstand me, it’s certainly impressive most of a computer’s functions can now be performed on a small, handheld device also capable of making phone calls. Nauseating, however, is the absolute fetish society has made out of purchasing the latest version Apple releases each year, which is trivially different from the preceding model (to say nothing of the undue praise the utterly unremarkable, degenerate entrepreneurs and engineers in Silicon Valley receive). People of modest incomes will brave the elements for days on end, and waste hundreds of dollars, just to buy one of these toys solely for their utility in status signaling. It’s conspicuous consumption at its absolute worst.

The phones may be “smart,” but their owners, more often than not, are anything but.

Cinnabun Cereal4.) EXCESSIVE VARIETY

If this image doesn’t immediately invoke shock, disgust, and/or embarrassment in you, you’re the living embodiment of the ideal consumer advertising agencies have been carefully cultivating for decades—what Erich Fromm termed “homo consumens.”

It’s not only the increasingly unhealthy foods being marketed to the population that is so distressing, but the ridiculous number of brands and superfluous variations of the same product on shelves. Honestly, how many toothpaste companies or flavors of cereal does humanity require? And is it truly an infringement upon our liberty to set a limit, as capitalist ideologues often say in response to the suggestion? One Direction Fans


Another abominable concoction of advertising agencies commissioned to expand opportunities for capital accumulation. Children are no longer permitted to lead a relatively carefree existence for their first few years on this planet. Instead, they must be concerned about the status their clothing and accessory choices convey among their peers, and they’re also expected to navigate the psychological complexities of objectification, because profit can be obtained by companies in the process.[2]

Bourgeois economists often cite the fact entrepreneurs in a capitalist economy can enter the market with relative ease to peddle their wares as a chief source of capitalism’s “dynamism.” And while that may well be the case, it would be dishonest to omit the immense waste of resources this exercise also contributes to. What’s more, the firms which succeed in the competitive struggle of the marketplace don’t necessarily do so because they provide consumers with what they desire. Billions of dollars are invested every year to engineer the aforementioned trends and artificially instill in consumers a desire for these commodities.

But even granting the dubious assumption these trends and products derive from our human nature, at least communism wouldn’t reward people with exorbitant incomes for producing them. In fact, since remuneration would be socially determined, nations could draft legislation which only rewarded those exceptional individuals who contribute to innovations which truly improve the human condition (e.g., life saving technologies) with incomes above the social average. And economic planning would provide the space for society to deliberate on how its means of production and labor power are utilized, which has the potential to lead to more rational forms of consumption being adopted.

There are, of course, hundreds (if not thousands) of other products and trends I could critique, but I’ve exhausted the time I currently have to devote to the subject. I might continue the list on a future post.

[1] Saul Newman aptly describes the distinction figures like Mikhail Bakunin made between “natural” and “artificial authority” in From Bakunin to Lacan: Anti-Authoritarianism and the Dislocation of Power (Lanham: Lexington Books, 2007), pp. 38-41. Simply put, the former is derived from intrinsic—and, consequently, inescapable—natural laws which shape various aspects of human nature, while the latter is extrinsically imposed by individuals and institutions exploiting asymmetries of power in society.
[2] To gain an appreciation of how distorting this commercial construct is, view the 2008 Media Education Foundation documentary film Consuming Kids: The Commercialization of Childhood. Online:


Single Post Navigation

One thought on “The Frivolous Trends and Commodities of Late Capitalism: or, Aesthetic Justifications for a Communist Mode of Production

  1. Pingback: 3/28-29 | Umquam Somniatis

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: